Some verticals attract different usage than others. Readers can read what they want and easily switch to other books, so we’re seeing a lot of reading behaviors.
This is new and publishers are hesitant but our numbers are growing and so is the revenue we’re paying to publishers.”Īdler emphasized again that the subscription mode is common in other media and that “it will spread to books, its inevitable.” He said user ratings of the Scribd service “are high,” and that “discoverability is our core pitch to publishers. Adler acknowledged that publishers are cautious, but said, “We’ve seen some get on board quickly and others are taking their time but we continue to talk. FiREapps is a Software as a Service solution for managing foreign exchange exposure that provides treasurers with a convenient, low-cost way to calculate. But if the recent Digital Book World is any indication, skepticism among publishers over e-book subscription services in general remains.
“The Kindle Fire app has been one of the most requested services since we launched,” Adler said, noting that he continues to talk to publishers to convince them to offer their titles via the service. Mobile usage of the Scribd site, he said, was up five times over the same period in 2012 and “is growing 50% month-over-month.” He noted that the Scribd app is in the top 10 book apps in the Apple App Store and is the #1 book app in five countries around the world.
Abd fireapp upgrade#
Along with the introduction of the Kindle Fire app, Scribd is also offering updates of its Apple and Android apps, and all apps will feature better fonts in more sizes, a ratings feature for content, a night reading mode and an upgrade to page tracking aligned to a book’s actual page number.Īdler also said that Scribd was used by more than 11 million mobile devices in December 2013.
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